An understanding of the context
A concise overview identifies priority audiences, communication goals and relevant constraints. It separates established facts from decisions still to be made, so that an identity is not built on assumptions.
Identity & direction / 01
Visual study · generated imageBrand direction
A clear direction before the first line.
You have a business, an ambition and perhaps too many ideas. We turn them into a clear creative framework: what your brand stands for, who it speaks to and how it should be perceived. A basis for decisions rather than a collection of trends.
We begin with your actual situation: a new activity, an evolving offer or communication that no longer feels coherent. We examine your promise, audiences and the visual cues already associated with the project. The aim is not to find a fashionable style, but to understand which design decisions can support your positioning.
The workshop connects intention with use: how to introduce yourself, which information to prioritise and what impression to leave. Two visual territories are then explained, including their differences and limitations. You choose a direction using shared criteria; the final document becomes a reference for subsequent creative work.
Starting scope
One brand project, a 90-minute remote workshop and a direction document of up to 12 pages.
Design references
Inside a brand direction document
An example document structure. The actual contents are developed from your project rather than copied from a fictional brand.
Direction noteFrom context
to direction.
Creative decisions start from shared references.
- 01Audiences and context
- Who needs to understand the offer, in which situation and with which expectations?
- 02Communication intention
- The main message and priorities that should guide the first applications.
- 03Visual territories
- Two directions compared through tone, references and possible applications.
- 04Selected direction
- Decision criteria, initial rules and questions to carry into creative development.
This service’s thread
- Understand the context
We prepare from your existing material and starting questions. During the 90-minute remote workshop, we clarify priorities and identify the points that need a decision.
- Explore two territories
We develop two sufficiently distinct territories to offer a meaningful choice. The presentation explains the links between references, audiences and intentions rather than simply collecting attractive images.
- Choose decision criteria
Following your choice, we consolidate the direction brief. One clarification session checks that it is understood and identifies what is needed before a separate creative phase begins.
What you receiveConsidered design.
Considered design.
Clear deliverables.
Two reasoned visual territories
Each territory connects visual references, tone and composition ideas. We explain what each option expresses and where it could work, without presenting it as a completed brand identity.
A usable creative brief
The selected direction is assembled in a document of up to 12 pages. It connects positioning, tone, references and priority uses, and can guide a later identity, editorial or digital design project.
To get startedA scope
A scope
without guesswork.
What we need
- Your offer, audiences and existing materials.
- A decision maker and your launch constraints.
Outside this scope
- Logo creation, naming and legal trademark searches.
- Quantitative market research or full copywriting.
Prepare your project
Practical questions
Is this already a visual identity?
No. This offer establishes the framework before creation: visual positioning, tone, references and decision criteria. Logo design and production of applications belong to an identity project or an additional quotation.
What if my project is not fully defined?
You can start with an offer still being clarified. The initial brief identifies what visual direction can address and what first requires a business, editorial or strategic decision from you.
Your starting point
From €1,500
Tax-inclusive starting price for the described scope. Two consolidated feedback rounds on the selected direction, except brand direction: one clarification session.
Indicative timing5–7 working days
After a confirmed start and receipt of the required materials. Excludes waiting for approvals. The quotation confirms dates, rights and the total price.
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