One strong idea, several touchpoints.
A launch needs an instantly readable visual language. We develop one central visual idea, then adapt it to the intended media. It keeps its strength from portrait to banner without merely cropping the same image everywhere.
A campaign should remain recognisable without mechanically repeating the same layout everywhere. We look for a visual idea that expresses the main message and works in different spaces. A poster, square post and banner are read at different distances and at different speeds.
The concept is developed into two master compositions establishing the roles of imagery, headlines and practical information. Adaptations follow this logic while adjusting hierarchy, cropping and proportions. This service covers creative direction and design files; distribution, media buying and photography production remain separate activities.
One campaign concept, two master compositions and their adaptations, for six visual files in total.
Three reading contexts for one direction. Formats and quantities are agreed in the quotation.
| Format | Role in the project |
|---|---|
| Portrait | A strong visual entry, followed by a readable headline and grouped practical details. |
| Square | A concentrated composition that preserves the message during a quick read. |
| Banner | A restrained horizontal hierarchy with fewer elements and a clear point of entry. |
We clarify the message, channels and available content. Dimensions, distribution constraints and the list of six files are confirmed before creative work begins.
We develop the concept and two master compositions. Feedback first addresses the idea and hierarchy, then refinements to the selected direction.
The design is adapted to the three agreed formats and checked at each size. Exports are organised by use, without advertising performance or sales guarantees.
The direction connects the message, audience and distribution context. We explain choices of composition and tone so decisions are not based on aesthetic preference alone. One concept is developed within the starting scope.
The two compositions establish the system: message placement, image and text relationships, secondary information and a call to action where relevant. They provide the reference for the agreed adaptations.
The project includes six files across three formats specified in the quotation. Compositions are adapted to their dimensions rather than simply reduced. Content, image rights and the requirements of each medium should be available at briefing.
Yes, if their quality, cropping and rights support the intended uses. We identify limitations at the start. A new photoshoot or resource purchase is not automatically included in the design price.
Additional adaptations can be quoted from the selected system. The initial list remains six files across three formats; a substantial change of message or concept requires a new estimate.
Tax-inclusive starting price for the described scope. Two consolidated feedback rounds on the selected direction, except brand direction: one clarification session.
After a confirmed start and receipt of the required materials. Excludes waiting for approvals. The quotation confirms dates, rights and the total price.
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